Black Deer Camping was founded in Hangzhou in 2008, aiming to offer a comfortable and refined camping lifestyle. With carefully designed camping gear, campers can enjoy a home-like camping experience. Black Deer's products prioritize comfort and aesthetics over traditional outdoor equipment, using temperature-sensitive materials to alleviate concerns about outdoor camping. Additionally, they actively promote the camping lifestyle, encouraging more individuals to engage in outdoor activities and savor the beauty of exquisite camping.

Exquisite camping offers a daily leisure experience, infusing the vibrant atmosphere of everyday life into outdoor adventures. It allows you to enjoy camping while feeling right at home. Unlike rugged camping, exquisite camping focuses on comfort and convenience, eliminating hardships, cramped spaces, and potential embarrassment. Instead, it emphasizes the use of camping equipment that mirrors the comforts of everyday life, enabling harmonious coexistence with nature.